Healthcare runs on relationships.
We help health tech companies build the ones that grow the business and move the mission forward.
I'm Amy Oliver, founder of Azul Heart. We sit at the intersection of advocacy and advisory, which is a slightly fancy way of saying we help good companies grow while keeping the bigger picture (access, equity, the people all of this is meant to serve) right in the middle of it. We know a lot of great people in this industry and we love putting them together. GTM leadership, real relationships, and a whole lot of showing up, minus the full-time hire.
Healthcare is a small world that runs on trust, and we've spent 15+ years building relationships across it. We are the connective tissue that plugs health tech companies into the people, partners, organizations, and communities that actually move things forward, and we build right alongside the operators already doing great work in this industry. Collaboration, not competition, because we're all rooting for the same outcome.
For the advocates
You're building something bigger than a company: a mission, a movement, a cause that needs a louder voice. Maybe it's an issue nobody's funding, or a community that keeps getting left out of the room. That's what our Advocacy work is for.
For the founders
You're building something real: a product, but the market doesn't fully understand yet; or a company that raised and still needs the marketing engine built. Maybe you just need senior go-to-market firepower without a full-time hire. That's what our Advisory work is for.
For the insiders
You're doing the real work already: inside a health system, leading at an industry org, or out on your own as a fractional exec. Your lived experience is exactly what this industry needs more of. That's what finding your people is for.
We get to work with and learn from some genuinely great people and organizations, and one of the best parts of this chapter is getting to choose who we build with. Come meet a few of them.
Not a client, but want to build with us? Tell us where you fit - a founder who needs a hand, someone in the field with something to say, an advocate with a cause - and we'll find the right way to plug you in.