Advisory

This is the engine that makes the rest of what we do possible. We're a fractional GTM, strategy, and marketing partner to health tech companies, from pre-seed startups to venture-backed growth. Some engagements are retainers, where we're embedded and in it with you month over month. Some are projects, where you need one specific thing done really well. It all comes back to the same problem we're good at solving: you have something worth buying, and the market doesn't yet understand it, trust it, or know where to find it. We fix that, at the meeting point of GTM leadership, deep industry relationships, and actually knowing how healthcare buys.

Think of us as the roles you can plug in without the full-time hire, from GTM and marketing strategist to fractional Chief of Staff, and plenty in between.

15+ years in healthcare tech, from a $1B enterprise SaaS company to startups at every stage, gives Azul Heart a range most fractional partners don't have.

Where We Plug In

    • The relationships, associations, and communities that build credibility and open doors. This is the connector part, and it's the work we love most.  

    • Best for: a company that's great at what it does but invisible in the rooms that matter.

    • We come in, get clear on your goals, and build out a marketing budget and roadmap so your spend actually maps to growth.  

    • Best for: a team investing in marketing for the first time and unsure where the dollars should go.

    • Fractional GTM and marketing leadership. We set the strategy, build the plan, and help run it, without you carrying a full-time exec on payroll.  

    • Best for: a founder-led company that's selling but doesn't have a senior commercial leader yet.

    • Get product, sales, and marketing all telling the same story.  

    • Best for: a company whose product is strong but whose words aren't landing yet.

    • Sometimes what a founder needs most is a right hand: someone to bring order to the chaos, drive the priorities, and keep things moving. 

    • Best for: a CEO who has become the bottleneck and needs leverage, fast.

    • We plug into your sales and marketing team to make sure your conference and event spend actually turns into pipeline: pre-work, presence, follow-up.  

    • Best for: a team about to invest real money at a big conference with no plan to capture it.

    • We design and run intimate, high-touch gatherings that put you in the room with the right people.  

    • Best for: a company that closes on relationships and wants quality time with a curated group.

    • Association ROI isn't overnight, it's built over time through the right rooms and the right relationships. We help you work the associations you're already part of, or considering, so membership turns into people and buyers worth knowing, events worth attending, and results that actually show up.

    • Best for: a company that knows real ROI comes from consistently showing up, even when the payoff is further out, and wants a real plan for making the investment work.

And if it's not our thing…

We'll point you to someone in our network who's great at it, because healthcare works best when we work together.

Advisory Clients

Here’s a handful of the companies we’ve been lucky to support through our advisory work.

Read what they have to say on the Rising Tides page.

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