I work with healthcare technology and services companies focused on innovation, access, and advocacy, helping them navigate growth in an industry that’s anything but simple.

My approach is grounded in clarity, connection, and trust. Innovation only matters if it improves access, and access only matters if it meaningfully helps people. Advocacy sits at the center of this work, because healthcare is personal. Whether it’s elevating the right ideas, supporting the humans doing the work, or pushing for technologies that serve patients better, these values guide how I work and the projects I take on.

My Approach

My work is grounded in people, relationships, and a genuine desire to improve healthcare. I partner with teams to help them make sense of complexity, asking the right questions, shaping direction, and focusing effort where it matters most.

This often looks like translating strategy into clear direction, refining narratives so they resonate in the real world, building and strengthening partnerships, and navigating the realities of complex healthcare ecosystems. My focus is helping teams move forward with clarity and confidence.

Azul Heart was built on the belief that meaningful progress in healthcare comes from connection between people, organizations, technology, and ideas. That connection is what turns intention into momentum and strategy into impact.

I began my health tech career at an enterprise organization during a period of rapid growth and acquisition. That experience sparked a deeper interest in how healthcare companies evolve, which led me into the startup world. Since then, I’ve worked alongside early-stage and high-growth teams as they navigate different moments of scale, challenge, success, and change.

Along the way, my work expanded beyond marketing into something broader: helping teams see the landscape clearly, prioritize wisely, and build the relationships that support where they’re headed next. Those experiences shape how I work today: grounded in clarity, honest judgment, and a practical understanding of healthcare complexity.

How I Work

I partner closely with founders, executives, growth teams, and cross-functional groups as an extension of their team, whether they’re navigating growth, change, or figuring out what comes next.

Engagements are collaborative and flexible, shaped by ongoing conversations and what’s most useful at the time. This might include focused strategy sessions, support around key initiatives, ongoing advisory and retained work, or stepping in as fractional leadership.

I value authenticity, continuous learning, and clear communication, and I bring thoughtful recommendations grounded in context, experience, and an understanding of how this complex healthcare ecosystem works.

If you’re navigating growth, change, or complexity and want a thoughtful partner to help you find the right path, I’d love to talk.