Rising Tides

A rising tide lifts all ships. The people and organizations here have lifted me: taught me something, took a chance on me, opened a door, changed how I think, or just reminded me why this work matters.

Below you'll find two kinds of people. First, a few of the clients I get to build with, in their own words. Then, the wider circle of industry friends and organizations I'm lucky to run alongside. No pitch…just people worth knowing!

Evergreen Healthcare Partners

“Bringing Amy and Alex on felt like adding two key people to mission control, not hiring a vendor. They understood what we were building before they touched a single deliverable, and they built a story around how we actually work instead of handing us a template.”

-Drew Madden, Co-Founder and President, Evergreen Healthcare Partners

"Amy and Alex became an extension of our team from week one, showing up with structure, speed and relationships we didn't have on our own. What stood out most was how much of it was never on a list: the introductions and instincts that just showed up right when we needed them. Their marketing expertise and healthcare industry knowledge helped us tremendously from educating our team to putting the right foundation in place for us to build from.”

-Amy Rettler, SVP of Client & Consultant Partnerships, Evergreen Healthcare Partners

Clients we get to build with


Hippocratic AI

“Amy knows this industry and she's honest about it. She'll tell us when something's worth our time and when it isn't, and she's built real relationships across the organizations and communities that matter most to us. She's a great partner to have supporting Hippocratic AI.”

-Cynara Lilly, Chief Communications Officer, Hippocratic AI

"Amy jumped in during a transition with a big deadline on the line and returned a significant marketing investment. She not only executes on the needed deliverables, but takes the time to understand the business so that she can anticipate needs and advise on GTM strategy. Her deep industry knowledge and connections coupled with her speed and reliability make her a valuable asset."

-Hollie Vugrinovich, Chief Growth Officer, Hippocratic AI


ScaleHealth

"Amy is a convener at heart. She knows how to bring the right people and organizations into the same room and turn a gathering into something that helps move healthcare forward. From the big idea to the details of pulling an event together, she makes it look easy."

-Taylor McPartland, CEO, ScaleHealth


Vinyl Health

"Amy and Mike have been essential to how we're bringing Vinyl Health to market. They bring the go-to-market strategy and, just as importantly, the ecosystem connections that help an early-stage company like ours get in front of the right people. They get what we're building, challenge us where needed, and help move us forward to get to market, faster. And, they are a damn delight to work with!”

-Kaitlan Baston, MD, MSc, DFASAM, CEO, Vinyl Health


There are countless people and organizations who've inspired, taught, or lifted me along the way. This list is nowhere close to done, and it never will be. Here are a few you should know!*

Abdul Rastagar
CEO and Co-founder, Sirona Marketing

At Sirona Marketing, we're commercialization partners for healthcare/tech and life sciences companies, helping to support their marketing and GTM programs.

Alex Ferraro
ABF Marketing, Owner + fCMO, B2B Health Tech

I help B2B health tech companies trade random acts of marketing for a plan that drives impact, by stepping in as a fractional CMO senior enough to set the strategy and hands-on enough to execute it.

Erica Olenski, BCPA, CPXP, eFACHDM
Founder & Principal Strategist, Monarch Futures | Founder & Executive Director, August’s Artists

Monarch Futures helps healthcare organizations design around what patients and families actually experience. August's Artists, a nonprofit I founded in my son's honor, brings art and creativity to patients and families healing from trauma.

Adam Cherrington
Founder, Chief Advisor, and Patient Champion
Aligned Health Advisory

We share best practices that help healthcare IT vendors be excellent for their clients and prospects. We also help providers and vendors increase trust by training them how to understand and focus on the growing challenges of patients.

(*This list is a very small starting point of everyone, but had to launch with something, #amiright? Call me out by dropping me a line if you think you should be here 😆)

Interested in building something together, craving a healthcare brainstorm, or just want to be industry friends? Let's talk!